SEO in a Nutshell

What is SEO?

SEO stands for Search Engine Optimisation. It is the process of optimising your website so your business is more likely to show up when somebody is searching the for the services that you provide.

Many self-proclaimed "SEO Experts" will try and convince you that it is a complex task and requires years of training to succeed. They will also guarantee you that they can get you to the first page of Google search results and end up pulling a runner months down the line when they simply can’t fulfil their promises.

In reality, SEO is a simple process that requires hard work and patience. We can only guarantee you that we will work as hard as we can to optimise your website for search engines. We advise that you steer clear of anyone who makes outrageous claim so that you don’t end up wasting your time and money on dodgy SEO services.

How does it work?

SEO can be split into two main components; keyword research and link building.

  1. Keyword Research

    Before we can start targeting your potential customers we first need to know what they are typing into google when they are looking for your services. While some keywords may be easy to identify such as “Auckland Web Design”, it is important that you also identify the more obscure keywords like “affordable small business website”, or “how to get a website for my business”. While these more obscure keywords have fewer searches, they also have lower competition. Other businesses in your industry may overlook these obscure keywords, making it easy for your business to have a high ranking in the search results.

    However, knowledge is only half the battle. Once you have identified the keywords that you want to target you need to optimise your website for them. We want to let Google know that our website has exactly what your potential customers need, but how? The answer is simple, create content (Here’s a hint: We’re doing that right now). By putting unique and keyword-relevant content on your website Google will show website to people who search for your keywords. This is one of the reasons why Wikipedia pages rank so highly in Google searches; they have the unique content that people are looking for.

  2. Link Building

    Now that your website is filled with unique and keyword-relevant content you might be wondering how to get your site ranked higher than your other competitors. After all, they’re probably paying someone to follow a similar process.

    When Google looks through your website it also looks at other sites that have a link to your website. These are called backlinks and Google considers them as a vote for your website's credibility. Now, before you go out and buy a few hundred backlinks for a few dollars it is important to know how Google views these links. A backlink from a website with a large amount of traffic, also known as a high authority website, is considered by Google as a better vote than a backlink from a website with a low traffic. This is combined with the relevance of the linking site’s content to your content.

    This is why we strongly recommend that you don’t buy backlinks from shady websites. Google is becoming very good at detecting these illegitimate links and will punish your website’s search ranking if they catch you. Instead, you should aim to collect backlinks from high authority websites with content that is roughly relevant to your own. If you’re unsure of what you’re doing then it's best that you let the links build naturally from blogs, forums and even news articles.

Why choose toolio?

toolio provides an honest SEO service that doesn’t rely on shady gimmicks to build your traffic. We utilise the tried and true tricks of the trade. Get in contact with us now to discuss your SEO strategy.

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